The Episode That Sparked the First Merch Design
It all started with Episode 127: 'The End of an Era'. In that episode, Dan Carlin explored the fragility of modern civilization - how the systems we take for granted could unravel in a generation. The conversation was so vivid, so urgent, that we wanted to bags & totes collection a piece of it with us. That's when the first design was born: a simple, bold typography apparel collection reading 'Think Like a Human' - a direct nod to Dan's call for long-term perspective. We printed a small batch for a live show, and they sold out in minutes. The demand proved what we suspected: listeners wanted to wear the ideas that challenged them.



